ToniQ Retail Brands


In 2010, ToniQ Retail Brands Pvt Ltd was founded by sister-brother duo Sonali Lalvani Bulchandani and Sohel Lalvani with the launch of their first women’s accessories brand, ToniQ. Today the company portfolio consists of 7 brands, all within the Fashion Accessories, Jewellery and Bags categories; spanning different market segments from mid-market to bridge brands and has grown to 170+ stores in 7 years. With a focus on fashionable and affordable jewellery and bags for the discerning customer, TRBPL has maintained their ethos across all the brands within the company. Post the launch of ToniQ Accessories and Bags, they added three other fashion brands under the ToniQ Retail Brands umbrella in 2014; Fida, Pulse and The Bro Code. 2017 witnessed the launch of the company’s premium range of Jewellery brand, Amavi. 2018 began with the launch of Toniq Beauty and Toniq Kids.

The Bro Code is a first of its kind in India to introduce and focus only on Men’s Accessories.  Fida, handcrafted Indian jewelry and Pulse for the younger audience highlighting the fashion basics one needs. Amavi takes influence from the modern women and various facets of their lives. Each brand has a unique concept and focuses on only growing the collection and improving styles by ensuring quality and style is a notch higher from the previous season. With each of the brands, you can expect to find new pieces every 2-3 weeks and a theme to every collection put together by the TRBPL team. With a young, fresh team, the company has invested a great deal of time and resources into R&D ensuring that each brand is up to date with International trends and have often been the first in India to introduce a number of unique categories. These brands sell through leading department stores such as Lifestyle, Central and Reliance Trends but also available on leading e-commerce websites like Myntra, Jabong,  Nykaa, Tata Cliq, Ajio, Amazon and so on.